By Michael Fabian:An emerging trend I've identified with new ETFs that have come to market over the past year or two is that providers are now giving investors less of what they "need", and more of what they "want". Think about it for a moment, in the early days of ETF innovation, funds were brought to market to satisfy a specific need within a portfolio. Providers knew that investors required exposure through an ETF to every corner of the equity and bond market if widespread adoption would ever take hold. Now that we've reached a saturation point for the needs of investors, providers are focusing on the wants.
Which brings me to the same conclusion as to why certain mutual funds have remained popular for decades; investors simply want access to superior returns. They want less beta options and more alpha options for their portfolios, since its the intermingling of the two
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